The church tech site Godbit interviewed Kevin Hendricks about Church Marketing Sucks. The interview covers the new non-profit status, the potential for Church Marketing Sucks T-shirts and the admission that pointing out examples of bad marketing isn’t always very effective:
“When we first started I honestly thought a lot of what the site would be doing is pointing to all the examples of church marketing that sucks. But we’ve quickly learned that isn’t very easy to do and it’s not very effective. Anyone can laugh at a bad design, but it’s a lot more helpful and a lot harder to look at a good idea and notice what’s working.”
And it’s also good to know that we’ve learned a thing or two:
“We’re really humbled by all the interest in Church Marketing Sucks. When we first started we thought we’d be writing a book, but instead it’s turned into this huge conversation. It’s so beyond Brad [Abare] or me or any of the other people who contribute. We’re not geniuses and we don’t have it all together. We can’t tell anyone the best way to market a church. But as this conversation continues, as more and more people engage, maybe we can help a few churches communicate better.”
