Board of Directors

Board Compensation and Terms
All board members are volunteer and are not compensated for any of their time or service with the Center for Church Communication (CFCC). Board terms range from 2-4 years and are staggered to allow for new and old voices to always be at the table.


Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it. He and his wife Jamaica live in Los Angeles with their daughter, Miró.

Mark MacDonald is the senior church brand strategist for BeKnownforSomething, an international agency that helps churches and people intentionally become known for something that will create relevance in their community. For the last 27 years, Mark has served as designer, creative director and strategist in one of Eastern Canada’s largest agencies and at PinPoint Creative in North Carolina. He and his wife of 23 years has a son in seminary and a son studying live sound engineering in Houston. He’s overseeing the development of the national Certification Lab. You can follow his blog.

Cleve Persinger believes the local church is God’s “Plan A,” the primary body through which God does his work in the world. Cleve mobilizes people and resources to serve churches through multiple hats. He is the director of strategic partnerships at The Summit Church in Raleigh-Durham, N.C., a freelance communications/marketing consultant, and founder of Creative Missions, mission trips for media professionals. Cleve and his wife, Katie, reside in Chapel Hill, N.C. with their children, Cy, Charlotte and Warner. Follow him on Twitter.

Jenny Rain has been the communications director for National Community Church since 2013. She will serve the CFCC community by being the voice for church communications leaders in their first five years of service. Jenny has 20 years of experience in training, leadership development, communications and marketing in the corporate and nonprofit sectors, and most recently in the church world. Jenny has always loved to create things with words, break things (i.e., participate in process improvement initiatives), and lives in Washington, D.C., with her two pugs. She blogs at least once a month and is working on her first book.

Andy Swart is the lead and founding pastor of Metro Church in Rogers, Ark. He planted “The Metro” in 2007 when he heard the call of God to reach his generation for Christ. The least-churched demographic is 18- to 30-year-old males, and that statistic goes hand in hand with Andy’s desire is to turn “boys who can shave” into “men that matter.” He is a gifted preacher and teacher of the Bible, and he would be happy doing nothing else for the rest of his life. Andy and his wife, Carman, live in Northwest Arkansas (the home of Walmart!) with their two daughters, Laine and Ellie, and their faithful yellow Labrador, Hondo.