“It’s a tough call,” says writer Kevin Hendricks. “My own mom doesn’t like the word ‘suck.’ But I don’t think words are inherently bad—profanity is culturally and contextually defined. And in today’s culture and context, ‘sucks’ is no longer as offensive as it used to be.”

While the word ‘suck’ is perfectly acceptable to many, some still consider it vulgar. The team behind Church Marketing Sucks acknowledges this and hopes that by offering an alternate web address they’re giving an opportunity for some of those people to discover the deeper message of the site.

Church Marketing Sucks was recently referenced by Fox News and PR Weekly and will be featured in two upcoming articles from Christian publications due out this summer. Over 5,000 unique visitors per month are viewing the site and web surfers have responded in force, voicing their support of Church Marketing Sucks. One e-mail read, “I’m convinced that you folks are a thoughtful (and witty) bunch that really care about the messages the Body of Christ is sending to the culture.”

Founded in 2004, Church Marketing Sucks is a free flowing conversation about church communications. The goal is to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ. Visit www.ChurchMarketingSucks.com to join the conversation. For interviews or article ideas contact Brian Zopf.

(for more check out our rationale for using 'sucks')