« November 2005 | Main | January 2006 »

December 4, 2005

Godbit Interview

The church tech site Godbit interviewed Kevin Hendricks about Church Marketing Sucks. The interview covers the new non-profit status, the potential for Church Marketing Sucks T-shirts and the admission that pointing out examples of bad marketing isn't always very effective:

"When we first started I honestly thought a lot of what the site would be doing is pointing to all the examples of church marketing that sucks. But we’ve quickly learned that isn’t very easy to do and it’s not very effective. Anyone can laugh at a bad design, but it’s a lot more helpful and a lot harder to look at a good idea and notice what’s working."

And it's also good to know that we've learned a thing or two:

"We’re really humbled by all the interest in Church Marketing Sucks. When we first started we thought we’d be writing a book, but instead it’s turned into this huge conversation. It’s so beyond Brad [Abare] or me or any of the other people who contribute. We’re not geniuses and we don’t have it all together. We can’t tell anyone the best way to market a church. But as this conversation continues, as more and more people engage, maybe we can help a few churches communicate better."

Posted by Kevin D. Hendricks at 9:39 AM
| Comments (0) | TrackBack

December 3, 2005

Communications Report

In the summer of 2005 we surveyed over 500 churches across the U.S. and published our findings in this free PDF report (488 KB, 8 pages). It includes juicy bits like:

• 76% of churches aren't documenting or tracking the results of their marketing.
  
• 63% of churches said marketing and promoting their church was important or extremely important.
  
• 80% of churches spend less than $10,000 on marketing and promotions each year.
  
• 59% of churches were dissatisfied or ambivalent about their web sites.

Posted by Kevin D. Hendricks at 11:58 AM
| Comments (0)

December 1, 2005

CFCC Goes Non-Profit

The Center for Church Communication is now officially a non-profit. We've left our business days behind, but that doesn't mean we're not serious. Instead of selling marketing and design services we'll continue to help churches matter by fostering a community of church communicators.

That includes the blog Church Marketing Sucks and new ventures including a critique group, a directory and more resources for churches.

Visit the about section for more on our history.

Posted by Kevin D. Hendricks at 1:23 PM
| Comments (0) | TrackBack