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March 30, 2006

Church Marketing Lab is Go

For the past month we've been testing a better way to help churches communicate. Now the Church Marketing Lab is open for business. It's a public group on the photo-sharing site Flickr where anyone can share their church marketing work and offer feedback to others.

The idea started as the peer review section on Church Marketing Sucks but quickly proved to be too popular to remain a section of a blog. In six months 24 peer reviews were posted on CMS, but in the single month of testing the Church Marketing Lab we've had 60 photos posted by 40 people. It's the power of the people, working for your church.

Check out our detailed guidelines for how to offer your feedback or share your work.

This is one of our first ventures beyond our flagship CMS blog, so we're eager to explore the waters and help churches in new ways.

Posted by Kevin D. Hendricks at 9:05 AM
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March 28, 2006

Write for Church Marketing Sucks

Now your wildest dreams can come true. Church Marketing Sucks is accepting submissions from guest bloggers. Instead of looking for writers in it for the long haul, CMS is accepting one-off entries. This means it's easier to write for CMS and hopefully less work for us.

Become a guest blogger and get your name on Church Marketing Sucks. Won't your mom be proud? Well, maybe not.

Posted by Kevin D. Hendricks at 9:07 AM
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March 12, 2006

Advertising Age Says Church Marketing Sucks

"Smart" and "marketing-savvy" aren't adjectives we're used to hearing thrown our way, but we'll take it. Yeoman, however, is a word I'm used to.

The kind words come from Ken Wheaton's Adages column in the Feb. 20, 2006 issue of Advertising Age (fee required).

Here it is in context so you know we're not making it up:

Church Marketing Sucks seems a smart and marketing-savvy site. Which shouldn't be a surprise. CMS was founded in 2004 by Brad Abare, president of Los Angeles cause-marketing agency Personality. "I gathered my staff and a few strategic partners together to brainstorm some future company 'stuff.' Because many of us are involved in our local churches--and we are all in marketing--one of the ideas that came up was to start a conversation that could be a place for churches to come and learn."

The yeoman's work of keeping that conversation going has fallen to freelance writer Kevin Hendricks.

(emphasis theirs, which means our bolded names were in the same company as Spike Lee, Tiger Woods, Dan Wieden, David Kennedy... and Hitler, Stalin and Mao.)

Posted by Kevin D. Hendricks at 9:08 AM
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