CFCC in the Detroit Free Press

On Friday another article on church marketing appeared, this time in the Detroit Free Press. The Center for Church Communication and Church Marketing Sucks both get a mention:

The trend is so prevalent that the Center for Church Communication, a Los Angeles nonprofit of about 30 marketing professionals, created a Web site,, to help churches market effectively.

“We’ve got the greatest story ever told, but no one’s listening,” said founder and president Brad Abare, who runs the Personality ad agency in Los Angeles. But “We think the church has a communications problem. In general, the church has been resistant to the idea of church marketing.”

Though I’m not sure who the “30 marketing professionals” are. While we do have a number of volunteers who help out (and always welcome more), we don’t have any kind of membership list.