New Book to Help Churches Quit the Good and Pursue the Great

That's How We've Always Done It: Is Your Church Ready to Quit? 166 Ways to Be a QuitterFOR IMMEDIATE RELEASE
Contact: Katie Strandlund

April 7, 2016 (Los Angeles) – “That’s how we’ve always done it,” reigns in many churches. And they’re slowly dying because of it. It’s time for churches to quit.

The Center for Church Communication (CFCC) and its flagship blog, Church Marketing Sucks, announce the launch of a new ebook to help churches quit the way they’ve always done it. Is Your Church Ready to Quit?: 166 Ways to Be a Quitter offers practical ways churches can quit what’s holding them back and pursue what actually works.

With typical Church Marketing Sucks irreverence, the ebook suggests killing all kinds of sacred cows, from coffee to communion. Inspired by Bob Goff, who quits something every Thursday, the book encourages re-thinking and re-evaluating what churches have always done.

“I used to be afraid of failing at something that really mattered to me,” Bob Goff has said in explaining his practice of quitting. “But now I’m more afraid of succeeding at things that don’t matter.”

With 166 ideas for quitting, this ebook covers a lot of content, including welcoming visitors, the worship service, strategy, systems, giving, technology, graphic design, social media and more. Each idea is short and concise, making for quick reading. The book also points to lots of articles and resources to help churches take the next step.

“Sometimes churches hold on to things too tightly,” says CFCC Executive Director Chuck Scoggins. “We’re too busy to think about how to change, so we keep doing what we’ve always done. This ebook is permission to stop and reconsider.”

It’s a cheap little book that offers real value for churches. A free preview with the full table of contents, introduction and sample chapters is available.

Founded in 2004, the Center for Church Communication is a firebrand of church communicators, sparking churches to communicate the gospel clearly, effectively and without compromise. The organization’s most visible project is Church Marketing Sucks, the church communications blog with coverage in the Wall Street Journal, Advertising Age, How Magazine, The Boston Herald and more. CFCC has previously published the highly successful Unwelcome: 50 Ways Churches Drive Away First-Time Visitors and  Outspoken: Conversations on Church Communication.